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Empower, transform, and elevate your financial life.

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Learn about personal finance, confidently plan for the future, and align your finances with your life goals.

Fundamentals of Financial Life
Financial Planning & Guidance
Financial Well-Being

Why I Started 
Coaching

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Lanette Schmidt

When I started out as a financial planner I encountered some unexpected situations, like financially secure clients suffering great anxiety about their financial futures and clients happy to pay for financial planning but seeming not especially interested in following the advice.

Financial planning was not, by itself, helping these clients achieve their financial goals, feel empowered, or confidently plan their future. Something more fundamental was involved. So, I started thinking about ways to help my clients beyond financial planning.

As my relationships with my clients developed and deepened, I began to understand more about their values and life goals as well as their experiences, beliefs, and concerns about money and personal finance – and I saw how those factors affected their perspective about financial life. That insight, together with my growing interest in the theory and process of Money Coaching, showed me how to help clients develop a hopeful financial vision, feel optimistic about their financial lives, and plan their financial futures more confidently and effectively. 


When a client said I was helping him "like a coach,” I realized that I had something unique, valuable, and healing to offer.

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My Story

I started 5th Hummingbird to help people learn more about personal financial health and wellness, comfortably and confidently plan their financial futures, and understand and improve their relationship with money.

Cultivating meaningful relationships, getting to know clients as people, and learning what is important to them in life helps me identify issues and find solutions that reflect my clients’ values and goals. I’ve found that helping people understand the patterns, behaviors, and beliefs that shape their relationship with money can open doors to successful, optimistic financial planning.

Growing up in a small farming community in Iowa, my family’s farm provided a stark, immersive education about hard work, business, and seemingly endless financial challenges and risks. It also taught me about people – about inherent goodness, the importance of community, and the value of can-do optimism in the face of uncertainty and harsh economic reality. The seeds of financial coaching were planted on the farm as surely as were corn and beans.

Before launching 5th Hummingbird, I spent more than eight years as a financial planner in a boutique firm in North County San Diego. Before that, I enjoyed a successful 15-year career implementing strategic, large-scale pharma and biotech information technology systems that integrated business needs with technological capabilities and efficiencies.

I attended Drake University, earning a Bachelor of Science in Business Administration and then an MBA.

I am a CFP® professional, a Certified Money Coach (CMC)®, and a member of the Financial Planning Association (FPA).

Financial Wellness Services

5th Hummingbird offers professional financial wellness services supporting

fundamentals, planning, and well-being. 

Fundamentals

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Empower

Simplify the complexity of financial life: Learn about the fundamentals of personal finance, examine your current financial position, and develop a framework for making wise financial decisions.

Planning

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Transform

Develop a vision for the future and a financial strategy for getting there. Practical, experienced guidance to help you achieve your financial goals and feel well-prepared for significant life events. 

Well-Being

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Elevate

Unlock the connection between financial planning and life goals to establish a healthy balance between personal finances and living the life you envision.

Contact me to find
your way to financial well-being

Use the form or email me at lanette@5thhummingbird.com

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    ©2024-25 by Lanette Schmidt

    Photos ©2018-2024 by Bradford Schmidt

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